giulia lanaro on visual research, aughts paparazzi shots, and the attitude of an image
camera roll with giulia lanaro
Visual researcher Giulia Lanaro describes her work as the research of attitudes. When she rifles through her vast collection of books and magazines, she looks for the evocative sidelong glance, the insouciant styling move, the mood of an interior shot. She compiles these images into mood boards for clients but it’s her personality and point of view that comes through in the selection of images — that, to her, is the mark of successful image curation. We spoke to Giulia about taking style inspo from aughts paparazzi shots, working from home with kids, and photographing summer vacations in magical places.
“What captures me about an image is what it expresses. This is what I look for when I do image research on my own: a penetrating gaze, a provocative grimace, cool styling, warm interiors. Anything that can show me more than just an image, that can tell me a story I can imagine. For example, I love photos of bodies or people viewed from the back. You have to imagine what’s in front and this fascinates me and makes me dream about different lives.”
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